![]() ![]() In the 1980’s, he promoted the drink to students as a party drink and it caught on. A man named Sidney Frank ran the liquor importing company that imported Jagermeister. So how did it go from German liqueur to college party drink of choice? An American marketing genius. He aptly named his creation “Hunting Master,” the term for a German official in charge of hunting and gaming. It was invented by the son of a vinegar manufacturer, Curt Mast, who was passionate about hunting. It’s 35% ABV, which is relatively high alcohol for a liqueur. Jägermeister is a German digestif liqueur made with 56 different herbs and botanicals, invented in 1934. Here’s what you need to know! What is Jagermeister? It’s great as a shot, but even more interesting mixed into cocktails like the Negroni or Old Fashioned. Honestly, it’s got more in common with an Italian amaro than a crappy party drink. Jagermeister is a legit herbal digestif liqueur that’s ready for a comeback. ![]() The word Jägermeister might conjure up the chaos of a college frat party, but here’s the thing: this German liqueur is working on its reputation. ![]() Here’s more about it and the best cocktails to make! What is Jagermeister? This German liqueur is not just for shots or college parties. ![]()
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